Senior Creative, Writer
James Beard // Giant Spoon
The James Beard Foundation built a Market Hall on NYC's Pier 57. It houses a modern showcase kitchen that hosts rotating chefs-in-residence and an incubator for fast casual restaurants (called Good To Go).
The showcase kitchen is named Platform by JBF.
I named it. 😎
Amazon's Rings Of Power Dinner @Comic Con '23 // Giant Spoon
To launch the trailer for Rings Of Power at Comic Con, we planned an immersive press dinner that invited guests into the Elven land of Lindon.
I got to put years of Lord of The Rings knowledge and fandom to use. Every detail from the decor, the music, and the menus were easter eggs and show references. Not only was it a success, it's some of the most fun I've had at work.
Youtube House SXSW '18 // Chiat LA
Youtube asked multiple agencies to retell a classic fairytale in a 1 minute ad unit. Four of us were given 10K and two weeks to create an entry-- this is what we came up with.
It was selected to be featured at the SXSW YouTube house, complete with a full photo opp installation. I also got to go to SXSW on YouTube's dime, which was pretty sweet.
Almond Breeze // Chiat LA
I wrote this video about almonds.