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I got to be a small part of a big booty.
We built giant inflatable, Yitty-wearing booties to promote Lizzo's brand in select cities along "The Special Tour." Fans could scan the QR code to win rewards – like front & center tickets and shapewear swag. So far, everyone's been delighted by it.
It resulted in an average of 3,000 Yitty signups per city on the tour. And most importantly, I got to make jokes about doing "butt stuff at work" for a month.
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