Agency // Giant Spoon
2nd Writer // Nicole Rudden
Production // Blue Hour
Dec Production // Sawhorse
Live Social Commerce has become a big revenue generator for Petco. Think: 30 minute scripted QVC style episodes with a celebrity host, elaborate sets, adoptable pets, and products that are shoppable right in the streaming platform.
In August, we put together a Wellness Retreat hosted by Maria Menunos. In October, we got a little spooky for Halloween with Queer Eye's Antoni Porowski. And in December, Antoni brought JVN along so we could get festive for the holidays. All were a huge success from a viewership and sales perspective.
The scripts we wrote were each 30 pages long, extremely technical, required a lot of collaboration with production, and became an incredible exercise in long form ad writing. These productions are lot of detailed work, but they're also so much fun to be a part of.