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Agency // Giant Spoon

2nd Writer // Nicole Rudden

Production // Blue Hour

Dec Production // Sawhorse

Live Social Commerce has become a big revenue generator for Petco. Think: 30 minute scripted QVC style episodes with a celebrity host, elaborate sets, adoptable pets, and products that are shoppable right in the streaming platform. 


In August, we put together a Wellness Retreat hosted by Maria Menunos. In October, we got a little spooky for Halloween with Queer Eye's Antoni Porowski.  And in December, Antoni brought JVN along so we could get festive for the holidays. All were a huge success from a viewership and sales perspective.

The scripts we wrote were each 30 pages long, extremely technical, required a lot of collaboration with production, and became an incredible exercise in long form ad writing. These productions are lot of detailed work, but they're also so much fun to be a part of. 

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