Live Social Commerce has become a big revenue generator for Petco. Think: 30 minute scripted QVC style episodes with a celebrity host, elaborate sets, adoptable pets, and products that are shoppable right in the streaming platform.
Both were a big success from a viewership and sales perspective.
The scripts we wrote were each 30 pages long, extremely technical, required a lot of collaboration with production, and became an incredible exercise in long form ad writing. I will admit-- they're a lot of work, but these productions are so much fun to be on set for.