Agency // Giant Spoon

2nd Writer // Nicole Rudden

Production // Blue Hour

Live Social Commerce has become a big revenue generator for Petco. Think: 30 minute scripted QVC style episodes with a celebrity host, elaborate sets, adoptable pets, and products that are shoppable right in the streaming platform. 


In August, we put together a Wellness Retreat hosted by Maria Menunos.  And in October, we got a little spooky for Halloween with Queer Eye's Antoni Porowski.

Both were a big success from a viewership and sales perspective.

The scripts we wrote were each 30 pages long, extremely technical, required a lot of collaboration with production, and became an incredible exercise in long form ad writing. I will admit-- they're a lot of work, but these productions are so much fun to be on set for.