Client: XBOX
(Summer of Arcade)
Pitch Team
Strategy /Concepting
Project Management
Copywriting
Xbox Live’s Summer of Arcade campaign featured 4 YouTube live streams hosted by 5 gaming influencers over the course of a month. During this time I :
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Developed and managed the Xbox social channel content strategy. (Promo video roll out, highlight reels, live tweeting during events, video pieces for influencer promo etc.)
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Developed and oversaw an ongoing Twitter sweepstakes associated with the livestreams.
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Oversaw a multi-tiered YouTube and Blogger influencer outreach program that yielded a total of 2.3 million YT views and 2.2 million blog impressions