(Summer of Arcade)
Xbox Live’s Summer of Arcade campaign featured 4 YouTube live streams hosted by 5 gaming influencers over the course of a month. During this time I :
Developed and managed the Xbox social channel content strategy. (Promo video roll out, highlight reels, live tweeting during events, video pieces for influencer promo etc.)
Developed and oversaw an ongoing Twitter sweepstakes associated with the livestreams.
Oversaw a multi-tiered YouTube and Blogger influencer outreach program that yielded a total of 2.3 million YT views and 2.2 million blog impressions