Client: XBOX

(Summer of Arcade)

Pitch Team

Strategy /Concepting

Project Management

Copywriting

 

 Xbox Live’s Summer of Arcade campaign featured 4 YouTube live streams hosted by 5 gaming influencers over the course of a month. During this time I :

• Developed and managed the Xbox social channel content strategy. (Promo video roll out, highlight reels, live tweeting during events, video pieces for influencer promo etc.)

• Developed and oversaw an ongoing Twitter sweepstakes associated with the livestreams.

• Oversaw a multi-tiered YouTube and Blogger influencer outreach program that yielded a total of 2.3 million YT views and 2.2 million blog impressions