Client: WB Home Ent

(The Hobbit: The Battle of the Five Armies)

Pitch Team

Creative Concepting

Research

Copywriting

 

For the Home Entertainment Release of The Hobbit: The Battle of The Five Armies, WB wanted to create an interactive infographic through which fans could explore the characters and how each of their stories were intertwined. 

Execution involved researching the characters and creating minimalist bios for each, establishing their relationships, pulling clips that exempified those relationships, and structuring the infographic for heirarchy of information. With a property as cherished as this, attention to detail was crucial.The live site is available below or clickable through the image.

 

Live site: http://characterconnections.thehobbit.com/

 

 

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