Client: WB Home Ent

(Supernatural S10)

Pitch Team

Copywriter

Research

 

To mark the release of the Supernatural S10 DVD, WB Home Ent conducted a worldwide contest through which a winner would be able to visit the set. My job was to acquaint myself with all 10 existing seasons of the show and create the content of the contest as well as all copy that would be included on the site. 

The contest content was divided into "cases" and "trivia." Cases were social based assignments that would prompt users to complete an action and collect points by sharing or posting to a social channel with the appropriate hashtags. Trivia questions and their respective multiple choice answers had to challenge even the most ardent of fans, which meant familiarizing myself with the intimate details of each season and approaching the show as a true fan would.

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