CLIENT: WB Interactive
*Shorty Award Winner for Best Social Media Campaign: Games*
LEGO Dimensions brought a whole new life to the toys-to-life video game concept. Audience for this game ranged from video game enthusiasts, children, toy and LEGO collectors, to fans of each of the individual properties included within the game. As such, the social campaign had to break down where these audiences were most active and then tailor content meant to address their core interests while maintaining the tone of LEGO as a brand AND the properties involved.