Client: Hulu (Brand)
As the central hub for all cord cutters seeking their favorites shows, Hulu is a beast of a project to take on. Not only did content have to meet brand guidelines, it had to accommodate partner network requirements, and engage an online fan base by celebrating their favorite shows and movies in their unique language. At times, between the links, assets, and parameters, I'd have 48 to 90 characters to convey everything within. Nothing will force you to be as concise and effective as you can be like a limited character count.
*Additional project samples available upon request.
Volume of project: ~24-44 unique copy options daily