Client

Paramount +

Halo The Series

Credits

Agency // Giant Spoon

GCD // Monica Herman

Sr AD Partner // Jourdan Hull

Drones // Sky Elements

Content // Drone Dudes

SXSW attendees have seen it all, making them notoriously difficult to impress. But we pulled it off and all it took was 400 drones flying in choreographed synchronicity. 

 

We took over Austin's night sky to promote Halo The Series, our drones forming iconic images from the beloved franchise overhead and dropping the latest trailer in a 300ft QR code that was scannable for a mile in each direction.

Hollywood Reporter called our spectacle "dystopic-yet-impressive," the Today Show couldn't resist scanning our QR code, Adweek covered it more than once, and most importantly: the internet couldn't stop talking about it.

Halo went on to be the most watched series on Paramount+.

Our campaign went on to win silver as AdAge's Experiential Campaign Of The Year.

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