Halo The Series
Agency // Giant Spoon
GCD // Monica Herman
Sr AD Partner // Jourdan Hull
Drones // Sky Elements
Content // Drone Dudes
SXSW attendees have seen it all, making them notoriously difficult to impress. But we pulled it off and all it took was 400 drones flying in choreographed synchronicity.
We took over Austin's night sky to promote Halo The Series, our drones forming iconic images from the beloved franchise overhead and dropping the latest trailer in a 300ft QR code that was scannable for a mile in each direction.
Hollywood Reporter called our spectacle "dystopic-yet-impressive," the Today Show couldn't resist scanning our QR code, Adweek covered it more than once, and most importantly: the internet couldn't stop talking about it.
Halo went on to be the most watched series on Paramount+.
Our campaign went on to win a silver Clio for Experiential/Events and silver as AdAge's Experiential Campaign Of The Year.