Client: Airbnb

Agency: TBWA/Chiat/Day

Copywriter

Creative Concepts

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The Airbnb social feed is the perfect marriage of creative and strategy. I’d work with our strategists to identify travel trends, social conversations, and cultural zeitgeist moments that Airbnb could seamlessly turn into creative content that provided value to audience feeds. Then, I’d lead the creative charge in developing those points of interests into concepts, pitching them to client, and writing them into existence.

 

Outside of the day to day newsroom style content creation, I helped define and develop Airbnb’s social tone and voice, helped the brand teams integrate social into larger global campaigns, and interfaced with the client on a near daily basis to present ideas and address feedback.