Client: Intuit QuickBooks
Copywriter / Content Maker
This is the most successful brand partnership with GIPHY to date. Yep, a financial software program holds that title.
It's unexpected, but that's the point. We talk about money, about success, about being the boss in our lives, almost everyday. Creating GIFs that helped express those sentiments in a new and engaging way felt like it might be too obvious of a creative solution, but it ended up providing a fun vocabulary for conversations people were already having, putting QuickBooks at the center of each of them.
Of course, the ever GIFable Danny DeVito being the center of the campaign didn't hurt.