Client: Intuit QuickBooks

Agency: TBWA/Chiat/Day

Copywriter

Social Content Creator

For Small Business Week '18, we took the #BackingYou campaign a step further by helping a small business owners in small ways-- professional photography, site updates, marketing tools, etc.

The piece-de-resistance of the campaign focused on contractor and QuickBooks user Chris Rhodes, who lost everything in the Santa Rosa fires. In the course of one night, he saw his home, shop, tools, and the community he helped build go up in flames.  So when we heard about the devastation, we decided to help Chris do what he does best: build and rebuild.

In an on-camera-surprise, we gifted him a check for $10,000, new tools, a computer, new software upgrades, fresh company logo branding for his truck and a replacement for his prized possession — a 10-speed bike he had owned since 1976. 

The video has accrued over 3.6 million views on Youtube, with a total of 28 million social media impression, 8 million media impressions across news outlets, and 1.2 million social engagements. 

© 2023 by Sasha Blake. Proudly created with Wix.com