Client: Airbnb

Agency: TBWA/Chiat/Day

Creative Concept

Pitch

Copywriter / Social Creative

#LiveFrom is part of Airbnb's foray into multi-platform programming. It was conceived as a travel show that would live as multiple Facebook livestreams, an IG Story, and a 2 minute documentary piece. The first in the series took us to Roswell, NM for the annual UFO Festival.

I've worked on this project from the pitch to the final execution, shooting and creating the IG Story, scripting narratives for each of the livestreams while on the ground, interviewing hosts and talent, developing the overarching narrative that defines production, and writing the playbook for what this show will look like as it gets syndicated to other regions.

 

MINI DOC

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