Client: Airbnb

Agency: TBWA/Chiat/Day

Copywriter - War Room


In 2015, 45M tourists said they chose a destination based on a movie or TV show. With castles, igloos, islands, and treehouses, there are thousands of Airbnb listings that look like they’re straight out of the movies. With that insight, we wanted to activate against the largest, most culturally relevant film event: the Oscars.  


So, before the Oscars, we dropped a short animated video on Twitter which posed a question: If you could live in any movie, what would it be? 

The answers flooded in. We answered hundreds of tweets in real-time, giving Twitter a glimpse of the range of movie-worthy Airbnb listings.