(50 Shades of Grey App: The Internship Program)
Much like the characters of their beloved series, 50 Shades of Grey fans were up for anything. This app was the hub for the entire social and digital campaign. It created an immersive "internship program" at the fictional Grey Enterprises, where users were prompted to complete "assignments" in order to ascend the company ranks and earn badges. All of the assignments were integrated into social platforms (ex: Share an image of a specific item or complete a trivia challenge to recieve a badge, which then could be shared). The challenge was creating assignments that were in-world, drafting copy that fit the tone, achieving all of this within near impossible character limits, and managing the backend of an app to upload content on a bi-weekly basis.